![]() ![]() The deal was brokered by CAA and Seinfeld’s longtime manager George Shapiro and attorney Jay Cooper. It’s been a year since the first project was announced by Netflix back in June 2021. The movie is being filmed in Los Angeles, California. Benson in the 2007 DreamWorks Animation hit Bee Movie, and he was the exec producer and performer of the 2002 documentary Comedian. Now titled Unfrosted: The Pop-Tart Story, the new movie has been in production since the end of May and is set to continue through until early July 2022. He co-wrote, produced and voiced the lead role Barry B. Seinfeld’s forays into movies so far have been limited. J12:29pm Gary Gershoff/Getty Images Andrew Burton/Getty Images) Jerry Seinfeld will tackle a feature comedy about iconic breakfast pastry Pop-Tarts for Netflix. “How did they know that there would be a need for a frosted fruit-filled heated rectangle in the same shape as the box it comes in, and with the same nutrition as the box it comes in?” ![]() It recounted the moment when, as a school kid, his world was rocked by the breakfast product. Seinfeld deconstructed the Pop-Tart joke in a video segment for the New York Times (watch it below). “So we took my Pop-Tart stand-up bit from my last Netflix special and exploded it into a giant, crazy comedy movie.” The Unfrosted deal was confirmed for Deadline, and Seinfeld explained the film’s modest pandemic-related origins: “Stuck at home watching endless sad faces on TV I thought this would be a good time to make something based on pure silliness,” he said. This follows recent Netflix deals that include an overall film pact with Steven Spielberg’s Amblin Partners, and landing two sequels to the Rian Johnson-Daniel Craig whodunit Knives Out. In addition, Netflix last year made a global deal to stream for five years episodes of the sitcom Seinfeld, beginning later this year. Seinfeld signed a lucrative deal with Netflix in 2017 that brought his interview series Comedians In Cars Getting Coffee to Netflix, as well the stand-up specials Jerry Before Seinfeld and 23 Hours to Kill. Netflix has committed to a green light and a production start next spring.Īn auction has been quietly playing out for several days and Seinfeld’s relationship with Netflix’s Ted Sarandos was helpful in swinging the deal to the streamer. She is a stand-up comedian and actress known for her crass jokes and unapologetic style. ![]() Amy Schumer, 41, has also been announced as part of the cast of the project. Pop-Tarts were first introduced in 1964, and the. Inspired by his legendary bit involving the treat, which became a staple for his stand-up, Unfrosted will depict a fictionalized version of the invention of Pop-Tarts. Seinfeld will star in, direct and produce Unfrosted, a film comedy he co-wrote with Spike Feresten and Barry Marder that is inspired by a joke he told on the stand-up stage about the world-shaking invention of Pop-Tarts. Amy Schumer is a comedian and actress who is starring in the film Unfrosted: The Pop-Tart Story Credit: Getty Images - Getty. Comedian Jerry Seinfeld has shared an update regarding his upcoming Pop-Tart movie for Netflix, Unfrosted: The Pop-Tart Story. So Seinfeld is turning to another outlet - the movie screen - and his relationship with Netflix has just won the streamer a plum project for its film slate. This news comes to us from Deadline.EXCLUSIVE: Jerry Seinfeld has made it clear he would not inject his comic genius into another sitcom, after generating arguably the best one ever. Until then, fans can watch Seinfeld's first original special in over two decades, 23 Hours to Kill, on Netflix along with Jerry's show Comedians in Cars Getting Coffee. So as long as production goes smoothly, we could end up seeing the movie by the end of 2022 on the platform. Unfrosted doesn't yet have an official release date set by Netflix at this time, and with production not due to begin until early next year, it could be a while before we'll find out when the movie will be released. Seinfeld also executive produced and appeared in the 2002 documentary Comedian and appeared in other comedy docs over the years as well. He voiced the lead role in the animated children's movie Bee Movie in 2007, which he also co-wrote and produced. While he's a legend of both stand-up comedy and television history, Seinfeld's work in movies has been much more limited. As the comic jokes: "How did they know that there would be a need for a frosted fruit-filled heated rectangle in the same shape as the box it comes in, and with the same nutrition as the box it comes in?" The joke itself is based on Seinfeld's first experience seeing Pop Tarts as an eight-year-old child. ![]()
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